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549 North Wymore Road
Suite 110B
Maitland, FL 32751
(321) 280-9081

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Rey Descalso

(321) 280-9081

 

Blog

What’s on our mind?  You can read about it in our blog. Whether it’s ideas from the industry or emerging trends, you can read about it here. And once in a while, we may throw in a commentary that is not market related.  So keep checking in.  We’re glad to have you reading along.

 

Wednesday, May 16, 2018

Americans love the open road and the freedom that cars provide. Cars are an emotional possession that reflect what we value and how we see ourselves. But having a car is a necessary evil when you look at the financials. You must get to...

 

Thursday, April 26, 2018

During World War II, Winston Churchill gave many rousing speeches to the English people as they were fighting in the air, land and sea. If you ever have the chance to watch Gary Oldman's portrayal of the Bulldog, I highly recommend it....

 

Friday, April 6, 2018

Business owners inspire me. I’m lucky to have several successful, smart business owners as clients. When we meet to review their financial plan inevitably I find myself learning something new about how to be a better business...

 

Wednesday, March 28, 2018

The Dow Jones Industrial Average closed the other day (March 22nd) down 700 points. Checking through my email, I saw that Julia had sent me an email. Paraphrasing, she said, "I'm freaking out. Should I be scared, or should I stop...

 

Thursday, March 8, 2018

Perhaps you've heard that President Donald Trump is proposing aluminum and steel tariffs on all foreign imports to the United States of America. There's a couple things that I'd like to talk about when it comes to this policy. On my...

 

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Wednesday, February 28, 2018

It was the best of times it was the worst of times… Don’t worry this blog won’t be as long as the classic from which it borrows nothing but a title and opening line. I just wanted to take your temperature, so to...

 

Wednesday, February 21, 2018

This morning I dropped my wife's car off at the auto body shop. Then I walked over to the Starbucks next door. As I sipped a venti coffee, I listened to an interview with George Mason University economics professor Bryan Caplan. He's...

 

Thursday, February 15, 2018

In Part 1, we learned about the heroic efforts of the Federal Reserve to keep inflation manageable and unemployment low. They don't do this with the Force or Jedi mind tricks, per se. Instead they lower rates to ignite the economy and...

 

Wednesday, February 14, 2018

I started my career in the financial world in 2005 at what was then AG Edwards. Naive and idealistic, I devoured the standard text to pass my Series 7 securities licensing. Because I'm a nerd, many of the broad concepts were familiar...

 

Wednesday, February 7, 2018

Poet, philosopher and pugilist Mike Tyson once opined, "Everyone has a plan 'till they get punched in the mouth." After a steep decline of over 8% of the Dow Jones Industrial Average from January 29 to February 5, many investors feel...

 

Friday, January 26, 2018

We all have our preconceived opinions not based on reason or actual experience. It's called a prejudice. That's a bad word in today's culture and I'm accusing you of being prejudiced. Once you stop clutching your Victorian pearls in...

 

Wednesday, January 24, 2018

British Prime Minister Neville Chamberlain stood outside of 10 Downing Street in London and declared to those gathered,"I have returned from Germany with peace for our time." A year later, Hitler's Germany invaded Poland. The rest is...

 

Wednesday, January 10, 2018

In life we often have to choose between efficient and effective. Efficient is quicker and easier. Effective gets the job done, albeit with varying convenience. Let me give you an example. When you order clothes from Amazon you take a...

 

Thursday, January 4, 2018

After circling the sun, human nature likes to look back at the last 365 days and look forward to the next. It's very healthy to take stock of the last year and solidify your plans going forward. However, there's also a propensity. We...

 

Sunday, December 24, 2017

I came across this study by Cornell economists Maria Fitzpatrick and Timothy Moore and want to share it with you, dear reader. The gist is that US Census figures reveal a clear correlation between premature death and premature...

 

Tuesday, December 19, 2017

As I write this, everyone around me has thrown off the shackles of self-restraint and entered full-on holiday feast mode. And why not? It's a festive time of year where every excuse is given to eat, drink and be merry. Besides, on New...

 

Monday, December 4, 2017

Have you ever noticed how fads come and go? Hula hoops were a thing once. Pet rocks, lava lamps and beanie babies, too. I can remember thinking I was to coolest guy ever rocking my mullet and parachute pants. And some fads even come...

 

Monday, November 20, 2017

When was the last time you ordered a brand-new dish at your favorite restaurant? I ask because I've noticed that there is a spectrum from adventurous to fearful when it comes to the people I often dine with. I'm the adventurous type...

 

Thursday, November 16, 2017

As a 44-year old man, I'm dealing with male pattern baldness and acne. That doesn't seem fair. It should be one or the other. Acne breakouts in my teens makes sense. Thinning hair and an expanding waistline in my forties is to be...

 

Wednesday, November 8, 2017

There are phrases and terms that don’t make sense together. Jumbo Shrimp. Freezer Burn. Army Intelligence. You get the idea. When it comes to your investments one oxymoron stands out: Standard Deviation. Before we talk about...

 

Tuesday, October 31, 2017

Today is Halloween as I put these thoughts to paper. Tonight, I’ll take my wife and daughter around the neighborhood to scare the candy out of the neighbors. My costume will be easy; I am FrankenPlanner. That’s right,...

 

Wednesday, October 25, 2017

Warren Buffet has been credited with the following quote: “Rule Number 1: Never Lose Money. Rule Number 2: Never Forget Rule Number 1.” If only investing were that simple. Even Warren Buffett, in the short term, experiences...

 

Friday, October 20, 2017

There are three goals when it comes to retirement planning: longevity, lifestyle and legacy. Longevity is the goal of running out of life before you run out of money (and not the other way around). It is the primary, non-negotiable...

 

Tuesday, October 17, 2017

We all have favorites. There’s a familiarity and dependability when you order your favorite food at your favorite restaurant while sitting at your favorite restaurant. In fact, now that I have a three-year-old, we rarely venture...

 

Tuesday, October 17, 2017

Imagine going to a Primary Care Physician for the first time. You discover that recently she’s changed her practice. Instead of Dr. Feelgood, MD the name has changed to Big Pharma Doctors, Inc. Her practice is no longer...

 

Friday, October 6, 2017

Let’s say you want to climb a mountain. What’s your goal? “To get to the top, of course,” your reply. Wrong! The goal is to get to the summit and safely get back down. When I was in college a guy named Jason...

 

Wednesday, October 4, 2017

The Four Factors℠ are: Growth/Yield, Liquidity, Fees and Volatility. Every investment option can be analyzed for each of The Four Factors℠. An example would be investing in raw land. There’s no yield, but there is growth...

 

Monday, October 2, 2017

What’s The Four FactorsSM? When I speak with clients, I like to remind them that every investment has positive and negative attributes, depending on your goal. Over the years, I developed The Four FactorsSM. These four factors...

 

Monday, September 25, 2017

Winston Churchill once said, “Never, never, never give up.” I think that’s good advice for women at each stage of divorce. You see, it’s easy to tire and take your eye off the prize. But keep going. Dot every...

 

Wednesday, September 20, 2017

I’d like you to consider taking a 7-day financial news fast challenge. That’s right. Seven days with no financial news, televised or online. Weather and traffic updates are okay, but other than that try 7 days. Here’s...

 

Friday, September 15, 2017

There is a debate whether you should contribute to a traditional or Roth IRA or 401k (if your company even has a Roth 401k option). Choose Ye This Day This is an important decision, now more than ever. A growing number of work...

 

Tuesday, September 5, 2017

Forty-four percent of American women are the primary breadwinner in their house.1 Yet only 10% of women feel very confident in their ability to fully retire with a comfortable lifestyle.2 Although more women are providing for their...

 

Wednesday, August 30, 2017

In times of transition and stress, we look for coping mechanisms. We need something to gives us a shot of dopamine to calm our frazzled nerves. What’s your drug of choice? Consumption Mine is Amazon Prime. When I’ve got a...

 

Tuesday, August 29, 2017

My family once spent the day with a guide who took us to swim with dolphins in the Florida Keys. This wasn’t a tourist trap fish tank where some poor captured mammal entertains visitors from Hoboken. We were out in the wild,...

 

Monday, August 28, 2017

Do you remember that song, “That’s Just the Way it Is?” I’m listening to it now as I write this. I was in 6th grade when it came out. It topped the charts and made me wish I never quit piano lessons in 4th grade...

 

Friday, August 25, 2017

First, a confession. I don’t like budgets, I don’t like tracking my spending. Just like most normal people. But if you are in the midst of the loss of a spouse due to death setting up your new budget is even more complex....

 

Thursday, August 24, 2017

Consider a bucket plan to go with your bucket list. The baby boomers have re-defined everything they’ve touched, from music to marriage to parenting and, more lately, to what “old” means—60 is the new 50! Longer...

 

Wednesday, August 23, 2017

The CPI has shown low inflation since '09. Are your prices rising faster than the average? Read the rest of the story.